The role of technology in bespoke packaging: Smart and interactive solutions
Over the last decade, packaging has become more than just a protective covering for products. It has evolved into a canvas for creativity, a channel for brand storytelling, and a crucial element in engaging consumers.
Bespoke packaging, especially, has emerged as a powerful tool for brands to differentiate themselves in crowded markets - and at the heart of this lies technology.
In recent years, technology such as augmented reality (AR), near-field communication (NFC), QR codes, and other interactive packaging solutions have transformed bespoke packaging into an immersive experience for consumers. In this article, we explore the role that technology plays in bespoke packaging today, types of technologies used, and the benefits they bring for both businesses and their customers.
Technological advancements in bespoke packaging
Recent technological advancements have revolutionised the world of bespoke packaging, opening up new possibilities for creativity and innovation. By utilising interactive solutions, businesses can elevate the consumer experience and stand out against competition.
These advancements have empowered businesses to integrate cutting-edge technology seamlessly into their packaging designs, transforming them from static containers into dynamic platforms for engagement.
Key technological advancements in bespoke packaging include:
1. Augmented Reality (AR)
AR technology overlays digital content onto the physical world, creating an immersive experience for users. In the context of bespoke packaging, AR enables brands to provide consumers with access to virtual content such as product demonstrations, 3D models, interactive games, and interactive brand experiences.
By simply scanning or interacting with packaging using a smartphone or tablet, consumers can unlock a wealth of engaging content that enhances their overall product experience.
2. NFC packaging
The initial strides towards NFC packaging implementation are apparent, yet its full potential remains untapped in the realm of smart packaging. In reality, many consumers are still unfamiliar with this technology, its functionalities, and whether the products they purchase utilise NFC. Nevertheless, certain companies are integrating this technology into their packaging to enhance communication with customers and gain deeper insights into consumer behaviour.
NFC technology is added to packaging in the form of a small chip. This chip is a wireless link that can be activated by another chip, such as your smartphone. Once the NFC chip is activated by tapping with your iPhone or Android phone, data is then transferred between the two devices.
source: https://packagingeurope.com/
3. QR code packaging
QR codes have become a popular feature in modern packaging, offering a quick and convenient way for consumers to access additional information about a product or brand. These two-dimensional barcodes can be easily scanned using a smartphone camera, directing users to websites, videos, social media pages, product manuals, or special promotions.
QR code packaging enhances consumer engagement by providing instant access to relevant content, enabling brands to convey detailed product information, share brand stories, offer exclusive deals, or even request feedback.
The benefits of technology in bespoke packaging
The integration of technology into bespoke packaging offers numerous benefits for both businesses and consumers.
For businesses, technology provides a competitive edge in the marketplace, allowing brands to strengthen their consumer’s loyalty, and drive sales. By leveraging data analytics and consumer insights derived from interactive packaging solutions, businesses can make informed decisions, optimise marketing strategies, and continuously innovate to meet evolving consumer demands.
For consumers, bespoke packaging integrated with technology offers enhanced convenience, entertainment, and value, promoting deeper connections with brands and enhancing the overall product experience.
Smart bespoke packaging solutions from the experts
Working with an experienced bespoke packaging supplier can make all the difference in creating successful packaging solutions. With expert advice on materials, design, and smart packaging technologies, you can achieve your packaging goals while staying within budget.
At Swiftpak, we pride ourselves on delivering the very best bespoke packaging solutions. With over 45 years of experience and a trusted in-house packaging design team, we can ensure a successful solution that your business deserves.
Get in touch with our expert team today. We’d love to show you how our bespoke packaging process can drive business growth.