Not only is packaging used to protect goods during delivery, it’s a bridge between your customers and your product. Think about it, the packaging is what they see, touch and interact with before even getting to what they’re most excited about. Don’t let poor packaging weaken your brand.
Here are 5 common mistakes we see with bespoke packaging and how you can avoid them.
Using too much packaging
Let’s be honest, we’ve all received a delivery with excessive and unnecessary amounts of packaging. It’s a mistake that happens way too often by companies across the world.
Not only does the mistake cost your business in terms of profit, it usually means storage isn’t optimised, and contributes towards global waste too.
As easy as overpacking is, it’s just as easy to rectify. With the aim to provide sufficient protection using as little materials as possible, the amount of packaging you require will depend on the integrity of your product. This can be achieved using bespoke packaging solutions.
In short, the right bespoke solution will throw away needless packaging and replace it with cost-effective, innovative, and material-saving solutions.
Choosing the wrong packaging materials
Various packaging materials and products offer different levels of protection and functions for your package. For instance, paper void fill can be used in different ways to offer cushioning and shock absorption for either small, medium or large products. Likewise, there are numerous polythene bag options to choose from. Low, medium, heavy duty, as well as anti-static bags can be used to suit your requirements.
The same goes for your carton. Single wall, small and lightweight cartons can be cost-effective for your storage and shipping needs, but do you require something a bit more robust?
The reality is, many businesses don’t realise how much of a difference using the right packaging materials can make. Less damages equal more profit as well as happier customers. It’s worth speaking to an expert.
