Ecommerce Packaging

The ecommerce industry provides consumers with exceptional choice, accessibility, and flexibility, so it’s hardly a surprise that we’re purchasing more products online than ever before.

Since Covid-19 hit, ecommerce has dramatically increased in popularity. Before the pandemic, consumers would shop online through choice, but a year ago it became a necessity and has since developed into a consumer habit.

There’s no questioning the huge importance and impact that ecommerce has for many businesses worldwide. Not only does it offer an efficient and convenient way to market products, but serves many benefits over traditional commerce when it comes to maximising profits.

Did you know that 62% of ecommerce brands start preparing for the holiday season in August? This is because packaging can play a huge part in your success during the festive period, so it is important to get it right.

Did you know it has been predicted that by 2025, 70% of consumers will be purchasing food and beverage products online? To meet the rising demand, many food and drink companies are building their online presence and remodelling their original food packaging designs in order to maintain freshness and quality.

Since the beginning of COVID-19, the commerce sector saw a dramatic rise in its share of all retail sales, from 16 percent to 19 percent in 2020. (report published by UNCTAD – 3rd May). While the impact on traditional retail sales saw a huge fall of up to 22% across various sectors.

There is no denying that the right ecommerce packaging can set your product apart, increase brand recognition, and make it stand out to future prospects.

By now, everyone has heard of ecommerce. It’s been a hot topic for many years now, and we don’t have to explain why. In fact, ecommerce is more than just a hot topic in 2021. For the majority, it’s now seen as the ‘norm’ for shopping.

Have you ever come across packaging that was difficult to open, produced too much waste such as excess void fill, or was larger than necessary? Chances are that this type of packaging would not pass the “frustration-free” challenge.