The evolution of ecommerce packaging: Unboxing the future

Brands have realised the impact and benefits of getting ecommerce packaging right. From promoting brand values and campaigns to fostering emotional connections with consumers, packaging has become a canvas for creativity and innovation.

With that said, let's take a journey through the evolution of ecommerce packaging and explore how it is shaping the future of online shopping.

The functional beginnings of ecommerce packaging

In the early days of ecommerce, packaging was primarily functional. The primary focus (which is still true today) was ensuring the protection of the product during transit.

Historically, cardboard boxes and bubble wrap were the go-to materials, chosen for a combination of their durability and cost-effectiveness.

However, as ecommerce continued to gain traction and evolve, so too did the demands placed on the packaging it was being shipped in. While functionality remained paramount, merchants began to recognise the potential for packaging to serve as more than just a means of protection. It became a powerful tool for branding, marketing, and customer engagement, setting the stage for the next chapter in the evolution of ecommerce packaging.

The rise of branding through ecommerce packaging

As ecommerce grew, naturally, so did the competition. Brands realised the potential of packaging as a marketing tool. Bespoke boxes, branded tape, and personalised messages became common features. Packaging was no longer just about protection, it became a way for brands to make a memorable impression and establish a connection with customers.

Sustainability and environmental concerns

With a growing increase in eco-conscious consumers, there has been an obvious shift towards sustainable packaging solutions over the last few years. Consumers are now more mindful of the environmental impact of their purchases than ever, and they expect brands to do the same.

Biodegradable materials, recycled packaging, and minimalist designs are now at the forefront of packaging innovation. Brands are responding to the demand for eco-friendly solutions by embracing materials that minimise harm to the environment.

Examples of sustainable ecommerce packaging supplies include:

1. Honeycomb paper wrap

We mentioned bubble wrap earlier – and here we have its sustainable alternative. Honeycomb paper wrap is made from 100% FSC-certified kraft paper and is fully recyclable. It’s extremely lightweight and flexible, with no compromise on protective performance. Say goodbye to traditional bubble wrap, and hello to Honeycomb paper wrap!

2. Paper Voidfill

Looking for a sustainable voidfill solution to protect your ecommerce shipments? Paper void fill is versatile, reusable, and most importantly, protective. Whether you need to cushion a fragile item during transit or simply fill the excess space in your package, paper voidfill is an excellent option.

3. Reinforced paper tape

A tamper-evident and self-adhesive paper tape is perfect for sealing ecommerce packages. Not only is it 100% recyclable but provides a seal that can only be removed by damaging the carton, making it an effective tamper-evident solution. For more information, view our complete guide on paper tape.

Innovations in ecommerce packaging design

Advancements in technology have opened up new possibilities in packaging design. Augmented reality (AR) and QR codes are being integrated into packaging to provide interactive experiences for customers.

Smart packaging with sensors and indicators offer real-time tracking and information about the product's condition. But that’s not all. These innovations can also be used to enhance the unboxing experience.

By integrating QR codes that display personalised messages, engaging videos, interactive games, and more, brands can create a truly immersive unboxing experience that delights and captivates customers.

The future of ecommerce packaging

Looking ahead, the future of e-commerce packaging is likely to be shaped by sustainability, technology, and personalisation. Sustainable materials will continue to gain prominence as brands prioritise environmental responsibility. Technology will play a greater role in enhancing the unboxing experience, with AR and AI driving innovation.

Personalisation will become even more sophisticated, with packaging tailored to the individual preferences of each customer.

Ecommerce packaging solutions from the experts

At Swiftpak, we have over 45 years of experience working with brands to create packaging solutions that create a positive customer experience. Our ecommerce packaging solutions are designed specifically to meet your needs as a business and offer maximum protection for your products during shipment.

If you’re looking to take our ecommerce efforts to the next level, our packaging experts would love to hear from you. We’re standing by to answer any questions you have and look forward to creating the solution that your product and brand deserves. Contact Swiftpak today.