Counterfeit control: How pharmaceutical packaging design can protect patients

Effective pharmaceutical packaging not only ensures product integrity but also enhances traceability and consumer confidence. Here’s how thoughtful packaging design can play a vital role in counterfeit control.

The impact of counterfeit drugs

Counterfeit drugs can lead to serious health risks, including ineffective treatment, adverse reactions, and even death.

According to the World Health Organization (WHO), approximately 10% of medicines in low- and middle-income countries are substandard or falsified. This alarming statistic underscores the need for robust measures to protect patients.

Key features of secure pharmaceutical packaging

Tamper-evident design

Packaging that shows visible signs of tampering can deter counterfeiters and alert consumers to potential risks. Tamper-evident seals and closures ensure that if a package has been opened, it is immediately apparent.

Unique serial numbers

Incorporating unique serial numbers or barcodes allows for better tracking of products through the supply chain. This feature enables pharmacies and consumers to verify the authenticity of medications easily.

Holograms and security labels

Holographic images and specialised security labels can be integrated into packaging to provide an additional layer of protection against counterfeiting. These features are difficult to replicate, making it challenging for counterfeiters to produce convincing fakes.

Smart packaging technology

Advances in technology have led to the development of smart packaging solutions that can monitor environmental conditions such as temperature and humidity. This is particularly important for sensitive pharmaceuticals that require specific storage conditions.

Designing pharmaceutical packaging for sustainability and security

In addition to combating counterfeiting, pharmaceutical packaging must also address environmental concerns. At Swiftpak, we are leading the way by offering sustainable packaging solutions that minimise plastic waste while maintaining high-security standards. For example, transitioning from plastic to recyclable materials not only helps the environment but also reinforces brand integrity by demonstrating a commitment to responsible practices.

Case study: Abcam’s sustainable packaging transformation

A notable example of innovative packaging design comes from Abcam, a leading supplier of protein research tools to life scientists. Recognising their significant plastic waste problem—8,280 kilos annually from shipping vials—Abcam sought a more sustainable solution. They transitioned from using PVC plastic, which is not widely recycled, to a 100% recyclable vial holder developed by us at Swiftpak. Abcam’s new packaging solution not only addresses environmental concerns but also enhances their operational flexibility.

As they noted, “Swiftpak's vial holder solution has been a huge breakthrough with the recyclability, modern design, and flexibility to adapt to our packaging needs.”

This case illustrates how sustainable practices can align with security measures in pharmaceutical packaging, ultimately benefiting both the environment and patient safety.

Pharmaceutical packaging from Swiftpak

As counterfeit pharmaceuticals continue to pose a serious threat, innovative packaging design is essential in protecting patients. With over 45 years of experience, we provide reliable and secure solutions tailored to meet your specific needs. Contact our expert team at Swiftpak today and find out how we can help your business with packaging.