“Peak” is the term used to describe the busiest time of year for ecommerce and retail businesses, typically lasting from October to January. During this period, it’s critical that businesses ensure their packaging supplies, processes and logistics are all thoroughly prepared for the increased demand.
Many packages are time sensitive during this final quarter, meaning a bump or two along the way could lead to a set of unhappy customers. Instead, it’s smart to begin organising your packaging processes as soon as possible, giving you time to iron out any issues before it gets especially busy.
With that said, here are five tips to help your business prepare for peak-season packaging.
1. Review your packaging process
Like many other businesses in your situation, you’re likely expecting the volume of orders to increase during the festive period. If that’s the case, it’s vital that your packaging is streamlined to get maximum output with minimal waste.
From reviewing pack benches, to ensuring material locations are organised in the most efficient manner, just a few small changes could make a huge improvement to the efficiency of your operation.
For example, make sure the most used packaging materials are stored closest to your packing area, and that they’re arranged in a way that is easy to locate. This will eliminate wasted time spent by employees looking for materials or having to walk across the warehouse for a roll of tape.
Time is money. If your packaging process is too long, lead times may suffer, and then you’ll be at risk of losing customers to competitors.
2. Think sustainable packaging
A staggering amount of waste is created during Christmas, resulting in tonnes of packaging materials being set to landfill. To put things into perspective, the amount of Christmas plastic packaging that was wrongly placed in the general waste bin prior to COVID-19 was estimated at 114,000 tonnes.
It’s also said that 300,000 tonnes of cardboard packaging is used over the festive season, which is enough to cover London’s Big Ben roughly 260,000 times over.
Consumers are becoming more and more aware of their material usage and disposal habits over Christmas. Just last year, new research from the Chartered Institute of Marketing (CIM) revealed that over half (53%) of UK adults who celebrate Christmas believe that that it’s important to do so in an environmentally friendly way.
This has a direct effect on gifts that are purchased solely based on how sustainable its packaging is. So as a business looking to thrive during peak season, recyclable, reusable, and biodegradable packaging options should be at the top of your list as well as packaging that is easily returnable.
At Swiftpak, we take pride in helping our customers reduce waste and explore sustainable packaging options that don’t break the bank. As an environmentally responsible packaging supplier, we believe that it’s our responsibility to help businesses like you meet their environmental goals. By producing automated packaging waste reports, conducting audits that focus on eliminating waste, and suggesting alternative solutions that promote sustainability, we can help reduce your footprint over the festive season and beyond.
