In this article, we explore three key ingredients to effective pharmaceutical packaging that are essential for both consumer safety and brand reputation.
1. Bespoke packaging protection for pharmaceuticals
Bespoke packaging is designed to fit the specific dimensions and requirements of a product, providing optimal protection during transit. This customisation minimises movement within the package, reducing the risk of damage to sensitive pharmaceuticals.
A bespoke solution that is tailored to the sensitivities of a drug or medicine will also take into consideration critical factors that maintain its effectiveness. Many pharmaceuticals are highly sensitive to temperature fluctuations, which can significantly impact their safety. For instance, vaccines require strict temperature maintenance, which is crucial in preserving their chemical structure.
Unfortunately, pharmaceutical companies must also consider the risk of counterfeiting, which can compromise the safety of medications too. According to the World Health Organisation (WHO), approximately 10% of drugs available worldwide are counterfeit, causing considerable harm to patients and costing the industry billions of pounds annually.
Temperature controlled packaging
Temperature controlled packaging is frequently used to complement, and in some cases, substitute the need for temperature controlled logistics.
When it comes to maintaining the temperature of products, there are several types of materials used:
- Insulating materials - Styrofoam, Wool, textiles, or cardboard structures.
- Phase change materials – Dry ice or refrigerant gel packs/bricks.
- Heating materials - Induction drum heaters or powered heating blankets.
Alongside this, temperature controlled packaging is often paired with temperature indicators to provide monitoring and evidence of any fluctuations.
Temperature indicators are small, often discreet devices that can be attached to both the internal and external areas of packaging. They continuously monitor the temperature and can alert handlers if temperatures fall outside of the acceptable range.
This immediate visual feedback is critical for taking corrective actions to protect the safety of end consumers.