Ecommerce packaging vs retail packaging: what’s the difference?
We live in a world dominated by ecommerce. Since the world went into lockdown, ecommerce packaging has significantly increased in popularity.
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5 predicted luxury packaging trends for 2024
As we enter a new era of design and consumer expectations, luxury packaging continues to evolve. Embracing innovation, interactivity, and experiential elements, the year 2024 is likely to accelerate exciting trends that will reshape the luxury packaging landscape as we know it.
Understanding protective packaging: How to minimise damage in transit
Every company engaged in product shipping must recognise the sheer importance of proper protective packaging. The risks linked to ineffectively protected products extends far beyond time and financial losses.
The ultimate guide to commercial pharmaceutical packaging: From protection to patient engagement
In the world of pharmaceuticals, packaging plays a critical role in ensuring the safety, efficiency, and convenience of medicines. Beyond its functional purpose, packaging also serves as a powerful tool for patient engagement, providing essential information and enhancing the overall user experience.
What is tertiary packaging and how to optimise it (with examples)
Nowadays, packaging isn’t limited to the protection of a product alone. It is used as a marketing tool, for building brand equity, and comes in many different forms and levels.
How to lower your carbon footprint within your packaging operations
Scientists have been tracking atmospheric CO2 levels based on evidence that has been collected over six decades.
Sustainable or not so sustainable? Exploring the pros and cons of 4 common packaging materials
In the past, implementing eco-friendly initiatives in the business world was viewed as a progressive move conducted by forward-thinking businesses. Today, however, engaging in sustainable practices is no longer an option. It’s a necessity.
How to craft a unique and memorable brand experience with bespoke packaging
Packaging is the visual representation of a brand’s story; therefore, first impressions are crucial when it comes to crafting a unique and memorable brand experience.
Sustainable luxury packaging: Balancing aesthetics and environmental responsibility
In today's conscious consumer landscape, the pursuit of luxury is no longer limited to excellent craftsmanship and exclusive materials. Environmental sustainability has emerged as a crucial consideration for luxury brands across all industries.